Sligo business joins ‘food heroes’

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A family-run Sligo business is one of 18 Irish food and drink firms which this week joined a programme to help small and medium-sized companies.

 Laura O’ Sullivan, Marketing Director of Sligo company Good4U, pictured at Bord Bia’s Marketplace 2015 event in the Convention Centre, Dublin on Tuesday, where almost 400 international food buyers from all around the world met with 185 Irish food and drink companies.
Laura O’ Sullivan, Marketing Director of Sligo company Good4U, pictured at Bord Bia’s Marketplace 2015 event in the Convention Centre, Dublin on Tuesday, where almost 400 international food buyers from all around the world met with 185 Irish food and drink companies.

The inaugural Bord Bia/Compass Group Ireland ‘Food Heroes’ Programme is to assist them to get their product ranges listed in the foodservice (commonly referred to as out-of-home) market.

Sligo company Good4U, established by Bernie Butler and her daughters Laura, Michelle and son Karol, produces a range of healthy snacks, including wheatgrass products and roasted seed snacks.

Participants will be provided with support and guidance to assist them secure, grow and maintain business with Compass Group Ireland at home and overseas.

Compass Group Ireland, Ireland’s leading food and support services company, works with many well-known sites, including the Aviva Stadium in Dublin, serving 100,000 meals a day.

The total out-of-home or foodservice market in Ireland was valued at €6.13 billion in 2014. Of this, workplace catering accounts for an annual consumer spend of almost €300 million.

Companies benefitting from the programme range from sugar free chocolate and ice-cream, to protein enriched yogurts, plus gluten free mini-cakes, seed mixes, GM free corn tortillas and award winning sushi.

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