Selling Yeats in sunny California

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Husband and wife Damien Brennan and Paula Gilvarry, the people behind the Yeats Experience in Sligo, were in San Francisco, Los Angeles and Santa Barbara promoting the North West last week.

YEATS: Damien Brennan and Dr Paula Gilvarry, who run the Yeats Experience Sligo, pictured at Tourism Ireland's 'Jump into Ireland' (JITI) event in San Francisco, California
YEATS: Damien Brennan and Dr Paula Gilvarry, who run the Yeats Experience Sligo, pictured at Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in San Francisco, California

Tourism Ireland a delegatrion of 23 tourism enterprises undertook a three-city trade and media blitz in the state of California. Fourteen Irish tourism companies and nine American tour operators met with California-based travel professionals.

The busy schedule involving a 60-minute TV show format highlighting the island of Ireland, as well as networking sessions with travel and lifestyle journalists.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The United States is one of the most important markets for tourism to the island of Ireland and 2015 is set to be another record year for tourism from North America.

According to the latest CSO figures, visitor numbers from the US and Canada have grown by almost +14% for January and September.

“Our ‘Jump into Ireland’ sales blitz in California provided an excellent platform to kickstart our promotional effort for 2016 and to spread the word about the many spread the word about the many great things to see and do right around the island of Ireland.”

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